{"id":218,"date":"2017-09-20T07:48:25","date_gmt":"2017-09-20T07:48:25","guid":{"rendered":"http:\/\/thejigsawseo.in\/blog\/?p=218"},"modified":"2017-11-03T09:38:14","modified_gmt":"2017-11-03T09:38:14","slug":"3-creative-and-effective-ways-to-improve-your-organic-ctr","status":"publish","type":"post","link":"http:\/\/thejigsawseo.in\/blog\/3-creative-and-effective-ways-to-improve-your-organic-ctr\/","title":{"rendered":"3 Creative and Effective Ways to Improve Your Organic CTR"},"content":{"rendered":"<p><strong>Step One: Optimise your page title<\/strong><\/p>\n<p>Your page title is the first thing most people will see when looking for your business. It\u2019s the big, bold text that Google adds to the topmost of your website\u2019s search engine listing. Whenever you\u2019re using WordPress for your website, you can modify your page title\u00a0using the SEO Ultimate plugin.<\/p>\n<p>If your website is a static HTML and CSS page, you can use the\u00a0<em>&lt;title&gt;<\/em>\u00a0tag to configure your title text. Since your title is the first part of your search listing that users will notice, it has to achieve several things at once:<\/p>\n<ul>\n<li>Update users about what your website offers<\/li>\n<li>Give users a reason to click through to your website<\/li>\n<li>Include your target keyword, for on-page SEO purposes<\/li>\n<\/ul>\n<p>From an SEO perspective, it\u2019s best to keep your target keyword\u00a0as close to the beginning of the page title as possible. Using your target keyword near the beginning of your title also makes it easier for users to quickly understand what your page is about, improving CTR.<\/p>\n<p>Here\u2019s another example of our company\u2019s search engine listing, this time with a red line to show the title element:<\/p>\n<p><a href=\"http:\/\/thejigsawseo.in\/\"><img loading=\"lazy\" class=\"aligncenter size-full wp-image-219\" src=\"http:\/\/thejigsawseo.in\/blog\/wp-content\/uploads\/2017\/09\/seo1.png\" alt=\"SEO companies in navi mumbai\" width=\"572\" height=\"111\" srcset=\"http:\/\/thejigsawseo.in\/blog\/wp-content\/uploads\/2017\/09\/seo1.png 572w, http:\/\/thejigsawseo.in\/blog\/wp-content\/uploads\/2017\/09\/seo1-300x58.png 300w\" sizes=\"(max-width: 572px) 100vw, 572px\" \/><\/a><\/p>\n<p>You can see that this listing meets all of the criteria above. It tells users exactly what our website offers, which is an <a href=\"http:\/\/thejigsawseo.in\/\"><strong>SEO service<\/strong><\/a>. It gives them a reason to click by mentioning our reliability. It also includes our target SEO keyword, right at the beginning of the title.<\/p>\n<p>Here\u2019s another example, this time for the keyword \u201c<a href=\"https:\/\/www.thejigsaw.in\/\"><strong>Corporate Film Makers<\/strong><\/a>\u201d. The title has the target keyword right at the beginning, with a key benefit (the ability to compare quotes and book online) just after the target search keyword:<\/p>\n<p><a href=\"http:\/\/thejigsawseo.in\/\"><img loading=\"lazy\" class=\"aligncenter size-full wp-image-220\" src=\"http:\/\/thejigsawseo.in\/blog\/wp-content\/uploads\/2017\/09\/SEO2.png\" alt=\"seo companies in navi mumbai\" width=\"624\" height=\"138\" srcset=\"http:\/\/thejigsawseo.in\/blog\/wp-content\/uploads\/2017\/09\/SEO2.png 624w, http:\/\/thejigsawseo.in\/blog\/wp-content\/uploads\/2017\/09\/SEO2-300x66.png 300w\" sizes=\"(max-width: 624px) 100vw, 624px\" \/><\/a><\/p>\n<p>This keyword-benefit title format is a great option for achieving a strong balance between SEO and CTR. Since your keyword is right at the beginning of your title, your listing is highly significant and optimised for rankings. Since a benefit is included, users are far more inspired to click.<\/p>\n<p><strong>Step Two: Optimise your meta description<\/strong><\/p>\n<p>The second step is to look at optimising is your page\u2019s meta description. This is the extract of text that Google displays below your page\u2019s title and URL in the search results. It\u2019s usually a short description of the page that describes the product, service or information you offer.<\/p>\n<p>The meta description is one of the most misunderstood aspects of SEO. According to Google,\u00a0it does not play a major role\u00a0in helping your page rank for its target keyword. However, it played a huge role in determining your page\u2019s click-through rate from organic search.<\/p>\n<p>Many website holders don\u2019t add meta descriptions to their pages. If your page doesn\u2019t have its own meta description, Google will generate one automatically by taking a snippet of text from your page that it thinks is most relevant for each keyword.<\/p>\n<p>Optimising your meta description can duplicate, or even triple, your listing\u2019s CTR. If your page has no <a href=\"http:\/\/thejigsawseo.in\/blog\/meta-tags-for-seo\/\"><strong>meta description<\/strong><\/a> at all, merely adding one can cause the number of people that click on your listing to skyrocket, resulting in more traffic, more leads and more sales.<\/p>\n<p>Like a good page title, a good meta description needs to do several things at once:<\/p>\n<ul>\n<li>Inform users about what to expect after they reach your page<\/li>\n<li>Mention a benefit, preferably one that\u2019s unique to your listing<\/li>\n<li>Finish with a call to action that makes users want to click<\/li>\n<\/ul>\n<p>Here\u2019s our company\u2019s search engine listing again, this time with all of the three above elements highlighted:<\/p>\n<p><a href=\"http:\/\/thejigsawseo.in\/\"><img loading=\"lazy\" class=\"aligncenter size-full wp-image-221\" src=\"http:\/\/thejigsawseo.in\/blog\/wp-content\/uploads\/2017\/09\/seo3.jpg\" alt=\"seo comapnies in navi mumbai\" width=\"621\" height=\"129\" srcset=\"http:\/\/thejigsawseo.in\/blog\/wp-content\/uploads\/2017\/09\/seo3.jpg 621w, http:\/\/thejigsawseo.in\/blog\/wp-content\/uploads\/2017\/09\/seo3-300x62.jpg 300w\" sizes=\"(max-width: 621px) 100vw, 621px\" \/><\/a><\/p>\n<p>Highlighted in first blue is information on what users can expect after they click through \u2014 in this case, a description of the company. In the second blue, a unique benefit of our listing.<\/p>\n<p>This description, benefits, call to action formula works very well for creating a meta description that improves your organic search CTR. It\u2019s also versatile enough to work for nearly any page type, from an informational website to a commercial page for a local business.<\/p>\n<p><strong>Step Three: Use a short, highly relevant page URL<\/strong><\/p>\n<p>The last element in an excellent organic search listing is your page\u2019s URL. Your URL normally has the smallest impact on click-through rate, but it still makes enough of a difference to make it worth optimising.<\/p>\n<p>On a domain level, there\u2019s very little you can do to optimise your URL. However, on the different page level, it\u2019s best to make sure your URL consists of your target keyword, is short enough that it\u2019s not distracting for users, and doesn\u2019t conflict with your meta description or page title.<\/p>\n<p>It\u2019s short and simple which includes the target SEO keywords. It also precisely describes what\u2019s on the page and doesn\u2019t conflict with the page title or meta description.<\/p>\n<p>Here at <a href=\"http:\/\/thejigsawseo.in\/\"><strong>The Jigsaw SEO<\/strong><\/a>, you will get a complete solution for your SEO campaign. So do contact us!<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Step One: Optimise your page title Your page title is the first thing most people will see when looking for your business. It\u2019s the big, bold text that Google adds to the topmost of your website\u2019s search engine listing. Whenever you\u2019re using WordPress for your website, you can modify your page title\u00a0using the SEO Ultimate&#8230;<\/p>\n","protected":false},"author":1,"featured_media":152,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[109,30,132,131],"_links":{"self":[{"href":"http:\/\/thejigsawseo.in\/blog\/wp-json\/wp\/v2\/posts\/218"}],"collection":[{"href":"http:\/\/thejigsawseo.in\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/thejigsawseo.in\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/thejigsawseo.in\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/thejigsawseo.in\/blog\/wp-json\/wp\/v2\/comments?post=218"}],"version-history":[{"count":1,"href":"http:\/\/thejigsawseo.in\/blog\/wp-json\/wp\/v2\/posts\/218\/revisions"}],"predecessor-version":[{"id":222,"href":"http:\/\/thejigsawseo.in\/blog\/wp-json\/wp\/v2\/posts\/218\/revisions\/222"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/thejigsawseo.in\/blog\/wp-json\/wp\/v2\/media\/152"}],"wp:attachment":[{"href":"http:\/\/thejigsawseo.in\/blog\/wp-json\/wp\/v2\/media?parent=218"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/thejigsawseo.in\/blog\/wp-json\/wp\/v2\/categories?post=218"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/thejigsawseo.in\/blog\/wp-json\/wp\/v2\/tags?post=218"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}