{"id":495,"date":"2018-04-18T06:46:10","date_gmt":"2018-04-18T06:46:10","guid":{"rendered":"http:\/\/thejigsawseo.in\/blog\/?p=495"},"modified":"2018-04-18T06:46:10","modified_gmt":"2018-04-18T06:46:10","slug":"how-to-use-google-trends-for-keywords-research","status":"publish","type":"post","link":"http:\/\/thejigsawseo.in\/blog\/how-to-use-google-trends-for-keywords-research\/","title":{"rendered":"How to Use Google Trends for Keywords Research?"},"content":{"rendered":"
What is the first thing that comes to your mind when you hear the word \u201c<\/span>trends<\/span>\u201d? I bet it has something to do with fashion, right? Whenever we come across the word trend, whether visually or through someone saying it, we instantly think of current fashion and lifestyle trends. Well, in the tech community, this word has another and possibly, a higher significance possessing meaning, known as <\/span>Google <\/b><\/a>Trends<\/span>.<\/span><\/p>\n

There are literally billions and billions of searches performed in Google every year. Wouldn\u2019t it be great to harness that information and use it at will? Want to use it to help drive your SEO and content<\/strong> creation<\/strong><\/a> efforts? How about to better understand your target audience\u2019s behaviors and interests? Well, there is a way and a great tool to guide you. Google Trends is available, and once you start using it, you\u2019ll find it hard to stop. Therefore, stick around, because in this blog I\u2019ll be telling you about <\/span>how to use Google Trends for keyword research<\/strong><\/a><\/span>.<\/span><\/p>\n

Why Google Trends?<\/b><\/span><\/p>\n

Google explains that, \u201cGoogle Trends gives you a glimpse into the topics the world is searching for.\u201d The trends begin in the year 2004 and go forward. These trends can be sorted by types of searches (web, image, news, products, or YouTube), geographical areas, time span, and categories, and the tool allows you to compare up to five search terms at a time.<\/span><\/p>\n

Other useful Google Trends features include Hot Searches and Top Charts. Hot Searches lists the top searches by day \u2014 Google says it updates this data in real time. (You can view this data for different countries.) Top Charts are lists of the most popular searches in Google by categories that are updated monthly. (Currently this data is available for the United States only.) Google listens to feedback and takes requests into consideration as to which charts it creates and curates. Here are the current offerings, and their most popular topics: –<\/span><\/p>\n

Business and Politics:<\/b><\/span> Business People, Colleges and Universities, Energy Companies, Financial Companies, Government Bodies, Politicians, U.S. Governors<\/span><\/p>\n

Entertainment:<\/b><\/span> Actors, DJs, Kid\u2019s TV, Movies, Musical Artists, People, Reality Shows, Songs, TV Shows, Teen Top Artists<\/span><\/p>\n

Nature and Science:<\/b><\/span> Animals, Chemical Elements, Dog Breeds, Medications, Scientists, Software Technologies, Space Objects<\/span><\/p>\n

Shopping:<\/b><\/span> Car Companies, Cars, Fashion Brands, Retail Companies, Sports Cars<\/span><\/p>\n

Sports:<\/b><\/span> Athletes, Baseball Players, Baseball Teams, Basketball Players, Basketball Teams, Soccer Players, Soccer Teams, Sports Teams (What! No football?)<\/span><\/p>\n

Travel and Leisure:<\/b><\/span> Authors, Books, Cities, Cocktails, Countries and Regions, Drinks, Food, Games, Quick Service Restaurants, Whiskeys<\/span><\/p>\n

Using Google Trends to Better Research for Keywords<\/b><\/span><\/p>\n

Keyword research, and its results, drives everything you do online. So, it\u2019s very important to get it right. Once you\u2019ve created your list of keywords using Google Analytics<\/strong><\/a> and Webmaster Tools<\/strong><\/a>, and have refined it in Google AdWords, you can use Google Trends to help confirm your choices \u2014 and maybe find a few new ones.<\/span><\/p>\n

As mentioned, you can compare up to five terms at a time. For example, let\u2019s look at some keywords about weightlifting (below):<\/span><\/p>\n

Enter and compare the terms \u201cweight lifting,\u201d \u201cstrength training,\u201d and \u201clifting weights\u201d \u2014 for our purposes, we\u2019ll choose to look at data from the United States only. \u201cWeight lifting\u201d is the clear winner here.<\/span><\/p>\n

Below the resulting graph, Google Trends will also list related keywords \u2014 this provides suggestions of additional keywords you might want to add to your comparisons. Then click \u201cRising\u201d \u2014 this creates a list of related keywords that are rising in popularity during a given time period and are trending on Google.<\/span><\/p>\n

On a side note, notice the spike in searches for \u201cweight lifting\u201d (marked with an \u201cL\u201d in the chart). The \u201cnews headlines\u201d is checked and produces these letters over the graph. Hover over the letter on top of the spike and you see a headline about China winning a gold medal for weightlifting in the Olympics \u2014 the event that caused the temporary rise in searches.<\/span><\/p>\n

How to Do Keyword Research with Google Trends?<\/b><\/span><\/p>\n

If you\u2019re planning your SEO <\/strong><\/a>strategy, keyword research is VERY important. This is where Google Trends comes into play. Google Trends has the ability to: –<\/span><\/p>\n