{"id":532,"date":"2018-05-05T06:31:58","date_gmt":"2018-05-05T06:31:58","guid":{"rendered":"http:\/\/thejigsawseo.in\/blog\/?p=532"},"modified":"2018-05-05T06:31:58","modified_gmt":"2018-05-05T06:31:58","slug":"21-ways-to-extend-lifespan-of-content","status":"publish","type":"post","link":"http:\/\/thejigsawseo.in\/blog\/21-ways-to-extend-lifespan-of-content\/","title":{"rendered":"21 Ways to Extend Lifespan of Content"},"content":{"rendered":"
Content is King in today’s scenario of publicity frenzy. Not only do we want good quality content but also long lasting, evergreen content<\/strong><\/a>. Data has always been the driving force for targeted marketing plans or efforts whether they are about how to be more progressive, how to be smart, more efficient or more productive ultimately. Data continues to drive our efforts in this direction. Lot of innovations in interactive media, video productions<\/strong><\/a>, videography and more are going to be like the cherry on top as they will help fantabulous data to be presented in an appealing manner. People today have difficulty in memorising things, especially something that serves them no purpose. So, it becomes highly necessary to make your content or data strong enough as to withstand the test of such times. We need content which can make people remember the product and visualize the effectiveness of that product. We need something which people relate with as it helps them associate the product<\/strong><\/a> or company with their daily lives. <\/span><\/p>\n
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  1. To get it right we need to build a strategy for creating content which adheres to all the necessities of an audience centric content. Meticulous planning before getting into the process is always appreciated. It shows in the kind of content you come up with. It also implies building up viewers\u2019 interest to your profiles. For instance, if your company has a launch scheduled in a few week\u2019s time, then your content should keep the audience engaged with the progress of the product.<\/span><\/li>\n
  2. Content calendar – manage upcoming events and campaigns, schedule content using tools like hootsuite<\/strong><\/a> for managing your tweets, native Facebook scheduler available on Facebook page, later for scheduling Instagram posts.<\/span><\/li>\n
  3. Film and take photos – these can be used as a content later on in your profile. Collect as many photos and film as many things as you can to make it interactive and engaging for the audience. Such content is visually appealing and presents the whole journey of the process to the viewers.<\/span><\/li>\n
  4. Educational – significant information in the form of statistics, graphs, flow charts etc. can be helpful for both the hard core and all the other interested viewers.<\/span><\/li>\n
  5. FAQ\u2019s – it really helps people to understand the nuances of a company. The main goal of a marketing<\/strong><\/a> campaign, details about ongoing and incoming plans etc. can be put forward through FAQ\u2019s. This also ensures feedback to users regarding their different queries. This will resonate with your target audience.<\/span><\/li>\n
  6. Survey your audience – identify the target groups and make informed decisions regarding content development catering to the needs of the targeted audience. Listen to their needs and ask for feedback regularly which helps in creating content which is appreciated by all for a long time.<\/span><\/li>\n
  7. Inspiration – content should inspire people in a positive way with regards to the action they need to take in order to be beneficial for the company. It should encourage people to get out there and invoke the desired sentiment in the audience. <\/span><\/li>\n
  8. Attractive taglines or quotes – this involves real effort on part of the content creators as you need to sum the whole image of the brand or company in just a few words. It should be inspiring in such a way that it is agreed upon by each and every person associated with the company. It should be sincere along with being catchy.<\/span><\/li>\n
  9. Community – harmonising with your community is essential as it helps you get more content. Forums, blogs etc help to get user generated content. What your customers say about your products, what they feel about the company etc. all can be a big part of your content in the form of screenshots, hashtags mentioned in their comments and photos.<\/span><\/li>\n
  10. User generated content – pay attention to what your viewers share and stay updated about the changing tastes of the growing viewer community. Hashtags are a good example of user generated content.<\/span><\/li>\n
  11. Curate – it is different from creating content<\/strong><\/a>. Curating content means to collect and form a bank of different kinds of content. For instance, you might come across some motivational quote somewhere and you save it and this gradually form a collection of such quotes. This helps you infuse them in your company profile later.<\/span><\/li>\n
  12. Distribution – making your content widely spread is sure to make it long lasting. It will be etched in the minds of all those who come in its contact.<\/span><\/li>\n
  13. Advertising – memorable advertising is a must for making your content long lasting. It ensures accessibility for all.<\/span><\/li>\n
  14. Hoping in celebrities or famous people in the company field – this really enhances the effectiveness of your campaign. Such people attract their own followers and a wider outreach, thus increasing the lifespan of content.<\/span><\/li>\n
  15. Storytelling – if you convey your idea with the help of a story, it is going to be remembered for a really long time. Relatable stories are a definite advantage over boring content. They are better retained by users for a long time.<\/span><\/li>\n
  16. Multimedia – giving your content that visual treat is the best way to get people to remember your content for long.<\/span><\/li>\n
  17. Effective and eye catching title – the first impression is the last impression, as they say, so the first thing that a viewer looks at is the title. A catchy title arouses curiosity and thus, intrigue on part of the viewers.<\/span><\/li>\n
  18. Shareable content – shareable content guarantees content to outreach its target audience. This leads to more viewers getting interested in you company or the product.<\/span><\/li>\n
  19. Valuable or helpful – such content definitely has more takers and people will come to this kind of content every time they are in a situation which requires assistance. This, making your content evergreen.<\/span><\/li>\n
  20. Native to the platform on which it appears – Regional advertising makes the whole idea of advertising<\/strong><\/a> more reliable and people tend to relate better with such advertising. It drives more engagement of people on social media on the whole.<\/span><\/li>\n
  21. Establishing an emotional connection – \u00a0\u00a0It has been noticed that script is the most integral part of any marketing strategy<\/strong><\/a>. Without a strong, connecting script at its core, the campaign might lack lustre. Having that emotional connect, striking that chord with the audience is the most sought after aspect in the marketing industry. Business persons have begun to capitalise on this fact and here we have a slew of companies trying to establish that emotional connect with the viewers. Now companies invest in long haul ideas instead of short haul ideas. They want to make it a memorable experience for the customer not a momentary thing.<\/span><\/li>\n<\/ol>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

    Content is King in today’s scenario of publicity frenzy. Not only do we want good quality content but also long lasting, evergreen content. Data has always been the driving force for targeted marketing plans or efforts whether they are about how to be more progressive, how to be smart, more efficient or more productive ultimately….<\/p>\n","protected":false},"author":1,"featured_media":533,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[97],"tags":[265,116,266,27,249],"_links":{"self":[{"href":"http:\/\/thejigsawseo.in\/blog\/wp-json\/wp\/v2\/posts\/532"}],"collection":[{"href":"http:\/\/thejigsawseo.in\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/thejigsawseo.in\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/thejigsawseo.in\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/thejigsawseo.in\/blog\/wp-json\/wp\/v2\/comments?post=532"}],"version-history":[{"count":1,"href":"http:\/\/thejigsawseo.in\/blog\/wp-json\/wp\/v2\/posts\/532\/revisions"}],"predecessor-version":[{"id":534,"href":"http:\/\/thejigsawseo.in\/blog\/wp-json\/wp\/v2\/posts\/532\/revisions\/534"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/thejigsawseo.in\/blog\/wp-json\/wp\/v2\/media\/533"}],"wp:attachment":[{"href":"http:\/\/thejigsawseo.in\/blog\/wp-json\/wp\/v2\/media?parent=532"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/thejigsawseo.in\/blog\/wp-json\/wp\/v2\/categories?post=532"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/thejigsawseo.in\/blog\/wp-json\/wp\/v2\/tags?post=532"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}