{"id":591,"date":"2018-06-02T10:42:28","date_gmt":"2018-06-02T10:42:28","guid":{"rendered":"http:\/\/thejigsawseo.in\/blog\/?p=591"},"modified":"2018-06-02T10:42:28","modified_gmt":"2018-06-02T10:42:28","slug":"impact-of-voice-search-on-the-future-of-seo","status":"publish","type":"post","link":"http:\/\/thejigsawseo.in\/blog\/impact-of-voice-search-on-the-future-of-seo\/","title":{"rendered":"Impact Of Voice Search On The Future Of SEO"},"content":{"rendered":"
Voice search is used by smart digital assistants like Google home, Siri, Amazon’s Alexa etc. You can use your voice search for information or a product. It is not 100% accurate but understands 92% of what people say. Last year this was 75%, so there’s a significant improvement. 40% of adults use it at least once a day and 50% of all searches are predicted to be done via voice by 2020. In a way, it is going to gradually transform the way people search information on the internet. In voice search people tend to say complete information in order to be better understood as well as for obvious habits of conversation. When we type we look for keywords<\/strong><\/a> but while opting for voice search, we provide proper queries which are complete in a way. This trend was observed by Google in 2013. As a result it accelerated SEO<\/strong><\/a> to focus more on inherently useful and in-depth content, rich with text rather than keywords. It resulted in more accurate results for the benefit of the user. A voice search simply takes all the guesswork out of the picture. The popularity of voice search is hence rising by each passing day. <\/span>As we already know that SEO is now the most talked about term in digital marketing<\/strong><\/a> context and essentially the most important. We might have come across a phenomena, which is \u2018The demand for a product gradually diminishes if you can’t supply the product over a long period of time\u2019, i.e. <\/span>how are you going to sustain your presence in the market if you don’t remind people that you are alive and kicking with fresh and exciting products.<\/b> People tend to forget things which are not part of the media frenzy. We are oblivion to quality as we only focus on the presentation of the product offered. Thus, it becomes a dire need to be in the front row. SEO comes into play, at this very moment, it means to optimise the results of a search in the favour of your product. A newly formed website, for example, might not see the light of the day, if you do not inform the search engine about its purpose. The client has to attach his\/her website to any keyword that pertains to the website\u2019s purpose to garner more and more viewers to see his content. But how does SEO play out in the case of online voice based searches? What is its role and significance in this case? Let us try and understand how you can decipher the future of SEO on voice based search queries and how are the voice and conversational searches going to affect it.<\/span><\/p>\n

Now, there are a number of ways to converse better with customers, one of the easiest is adding an FAQ section with questions and answers. These will naturally answer the queries that people are searching for, through voice or conversational queries. There might be ways to improve SEO for voice search. For instance, Schema markup is an effective tool which allows Google<\/strong><\/a> to understand your site and its content to a greater extent. By 2021, adaptive brands which redesigned their website for audio or voice search will increase their digital commerce revenue by up to 30%. For optimizing your website for voice and conversational search queries, you need to consider many factors. Some of them are,<\/span><\/p>\n

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  1. Think like an online user or shopper – the four micro moments that trigger online searches include<\/span><\/li>\n<\/ol>\n