{"id":154,"date":"2017-06-14T06:32:10","date_gmt":"2017-06-14T06:32:10","guid":{"rendered":"http:\/\/thejigsawseo.in\/blog\/?p=154"},"modified":"2017-11-03T09:52:53","modified_gmt":"2017-11-03T09:52:53","slug":"5-simple-steps-to-create-a-facebook-retargeting-campaign","status":"publish","type":"post","link":"https:\/\/thejigsawseo.in\/blog\/5-simple-steps-to-create-a-facebook-retargeting-campaign\/","title":{"rendered":"5 Simple Steps to Create a Facebook Retargeting Campaign"},"content":{"rendered":"
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  1. Log in to your Facebook Ads Manager and select Audiences<\/strong><\/li>\n<\/ol>\n

    You\u2019ll find Audiences in the drop-down menu when you click on Business Manager at the top left-hand side of the screen.<\/p>\n

      \n
    1. Click on Create Audience and select Custom Audiences<\/strong><\/li>\n<\/ol>\n

      Again, you\u2019ll find Create Audience at the top left on your screen. For retargeting, we\u2019re going to select Custom Audience, which will allow us to set up a campaign that reaches people who visited a website.<\/p>\n

      \"seo<\/a><\/p>\n

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      1. Select Website Traffic<\/strong><\/li>\n<\/ol>\n

        You have some options here, but for retargeting, we\u2019re going to focus on website traffic so that we\u2019re reaching the people who got to your site.<\/p>\n

        \"seo<\/a><\/p>\n

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        1. Select your target audience from the dropdown menu<\/strong><\/li>\n<\/ol>\n

          You\u2019ll be taken to a screen, as seen below, that allows you to create your audience. You have the option of targeting the following:<\/p>\n

            \n
          1. Anyone who visits your website<\/li>\n
          2. People who visit specific pages<\/li>\n
          3. People visiting specific web pages but not others<\/li>\n
          4. People who haven\u2019t visited in a certain amount of time<\/li>\n
          5. Custom combination<\/li>\n<\/ol>\n

            \"seo<\/a><\/p>\n

            Just to show you how it looks, we set up a custom audience targeting people who visit our blog. As you can see above, you can target a date range, give it a name, and you\u2019re ready to get started.<\/p>\n

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            1. Get your pixel code and place it on your website<\/strong><\/li>\n<\/ol>\n

              If you don\u2019t already have pixel (tracking) code on your website, you\u2019ll need it in order to start retargeting.<\/p>\n

              What is pixel code? It\u2019s the code that you\u2019ll need to put on your website to track visitors. Why is it called pixel code? The code will place a tiny 1\u00d71 pixel on your website that is transparent and can\u2019t be seen. It allows the visitors to your site to be tracked. By knowing they\u2019ve seen the pixel, you know they\u2019ve been to a particular page of your website or have taken a particular action.<\/p>\n

              Here\u2019s how to get the code: In your Audiences section of Ads Manager, you\u2019ll find your new retargeting campaign. Select it, and then click on Actions and click View Panel in the dropdown menu, as you see below.<\/p>\n

              \"seo<\/a><\/p>\n

              You\u2019ll then get your pixel base code, which you can be place on your website if you\u2019re capable, or have to put your developer in there.<\/p>\n

              \"seo<\/a><\/p>\n

              We are from THEJIGSAWSEO<\/strong><\/a>. If you want any service related to Digital Marketing then do contact us.<\/p>\n

               <\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

              Log in to your Facebook Ads Manager and select Audiences You\u2019ll find Audiences in the drop-down menu when you click on Business Manager at the top left-hand side of the screen. Click on Create Audience and select Custom Audiences Again, you\u2019ll find Create Audience at the top left on your screen. For retargeting, we\u2019re going…<\/p>\n","protected":false},"author":1,"featured_media":155,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[23],"tags":[94,31,95,35,96],"_links":{"self":[{"href":"https:\/\/thejigsawseo.in\/blog\/wp-json\/wp\/v2\/posts\/154"}],"collection":[{"href":"https:\/\/thejigsawseo.in\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thejigsawseo.in\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thejigsawseo.in\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/thejigsawseo.in\/blog\/wp-json\/wp\/v2\/comments?post=154"}],"version-history":[{"count":4,"href":"https:\/\/thejigsawseo.in\/blog\/wp-json\/wp\/v2\/posts\/154\/revisions"}],"predecessor-version":[{"id":278,"href":"https:\/\/thejigsawseo.in\/blog\/wp-json\/wp\/v2\/posts\/154\/revisions\/278"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thejigsawseo.in\/blog\/wp-json\/wp\/v2\/media\/155"}],"wp:attachment":[{"href":"https:\/\/thejigsawseo.in\/blog\/wp-json\/wp\/v2\/media?parent=154"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thejigsawseo.in\/blog\/wp-json\/wp\/v2\/categories?post=154"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thejigsawseo.in\/blog\/wp-json\/wp\/v2\/tags?post=154"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}