Google recently changed its search algorithm to favor sites that are optimized to be viewed on mobile devices.  What will Google do next?  That’s the question companies are now asking themselves as they attempt to remain competitive in the territory of digital marketing. It’s no secret that Google continually adjusts its tactics and search algorithms. While we […]

How to make your email campaign better?

  We get hundreds of spam mail daily that we don’t even care to open it and read. Getting prospects to open emails, read them, and then take action, might seem a matter of luck but there’s a definite science to it. With every email marketing campaign come analytics that helps marketers understand what works […]

5 Simple Steps to Create a Facebook Retargeting Campaign

Log in to your Facebook Ads Manager and select Audiences You’ll find Audiences in the dropdown menu when you click on Business Manager at the top left-hand side of the screen. Click on Create Audience and select Custom Audiences Again, you’ll find Create Audience at the top left on your screen. For retargeting, we’re going […]

Meta Tags for SEO

    SEO training usually starts with Meta Tags which are extremely useful in digital marketing. These Meta tags are placed on the top of website page so that the visitor can see them in first glance. There are many other Meta tags but still most of the marketers focuses on description and title tag. […]