Search Engine Optimization and Search Engine Marketing both are very important pillars of digital or internet marketing. The aim of both of these is to increase the visibility of a particular site. However, there are plenty of differences between SEO and SEM in working principal.
SEO and its Components:
SEO is an ongoing practice that ensures the optimized site gets higher visibility by making it easily findable through the search engine such as Google, Yahoo or Bing. SEO practice can be differentiated by two kinds of activities on page and off page SEO.
On page SEO activities:
- Stuffing keywords, Meta tags, title tags, image description, Meta description etc.
- Social sharing integration
- Blog posting
- Optimizing page loading speed and more
Off-page SEO activities:
- Creating high-quality backlink
- Social media bookmarking and sharing
- Blog commenting and forum posting and more
SEM and its Components:
Search engine marketing is a directly paid internet marketing process to promote a website and increasing the visibility. SEM also includes SEO practice and other search engine marketing tactics. SEM means basically paid search. It includes pay per click (PPC), social media advertising, YouTube video ad etc.
Difference between Search Engine Optimization and Search Engine Marketing
SEO allows getting viewers to your website by the organic search result. Meanwhile, SEM gets viewers to your site simply by advertising, and you literally pay for every single viewer who enters your website. As it is already discussed, search engine optimization is nothing but a process of search engine marketing. But the main difference between these two, you are not directly paying in SEO practice, but in the case of PPC or Social media marketing, you are paying for obtaining traffic to your website.
Both tactics are important and effective in order to obtain traffic to your website. So choose carefully and according to your need.
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