- Long-tail keywords are ignored:
We usually use short tail keywords according to our product or service. But look from customers perspective. Users on search engine usually search through long tail keywords. And here is where some fails in ignoring long tail keywords. Ignoring long tail keywords can cause to miss out enormous opportunity. The keywords that you use for your website may be too generic. Before optimizing conduct a background survey and start with tools like Google Adwords Keyword Planner, SEMrush, and Google Trends.
- Too much keywords in content:
Do you still stuff too much of keywords in your content? Break the rule this year. ‘Keyword stuffing’ is equivalent to spamming in the eyes of search engines like Google, Yahoo, and Bing. This will affect your SEO campaign which will make your content to look unnatural. Thus it will look unattractive and audience will not attach with your content.
Instead of stuffing too much of keywords in your content try LSI- Latent Semantic Indexing. LSI is a semantic search technology which is used by search engine to identify the subject and intent of your content. Thus you don’t have to junk your content large number of target keywords to make it related to search by customer.
- Lots of broken pages and redirects:
Page authority is lost when your pages are redirected incorrectly especially when it creates problems for Googlebots. Thus when moving the content, use 301 redirects instead of temporary 302 redirect, which is measured to pass no link authority. By confirming your redirects you will become sure that Google will index your content even after you move it. If your page ranking is good and driving good amount of traffic, don’t decommissioning your content URL’s. Instead of decommissioning your content URL, you can redirect your visitors to different page with fresh content on your website.
- Copying Content
Many of the SEO professional follows content spinning which is a big mistake. They think that they will not get caught and only will get penalized for spamming. Avoid plagiarizing and start investing your time in developing your own original content.
SEO isn’t one man show
SEO involves optimizing, content development, social media management, etc. Thus it is not a job of single man. And if you have too many clients and don’t have time to devote for optimizing your website, then you really want to step out and search for good SEO agency like THEJIGSAWSEO.