You want to take a step toward the e-commerce business with your startup, you have your digital marketing team working perfectly but you still do not hear from the customers. This is the condition because your team is lagging somewhere in the ‘Search Engine Optimization’ (SEO) of your website. The SEO helps your website to rank in the top position of the search engine like Google. This will directly increase the number of visitors to your website and thus you get your first sale.
Now, to work on SEO of any website is not an easy task, you must have the knowledge of every tool or site that can come in handy. To lessen your burden, we have the list of few free and simple SEO tools for your startup
Let us check about the tools in detail
Keywords Everywhere
Keywords Everywhere Chrome Extension is the tool that makes many of the other tools on this list better. As now Google restricts access to its own Keyword Planner tool, Keywords Everywhere is very useful. Keyword everywhere not only displays data from Keyword Planner beneath your searches on Google, Amazon, or YouTube, but it will also bring that data into Answer the Public, Soovle, and other tools on this list.
It makes every search more understanding and insightful by giving you basic statistic around monthly searches, cost-per-click, and competition.
Keep in mind two conditions, however: It shows Google AdWords data also on other sites like Amazon, and just because the average monthly volume for a search reads “Rs.0/month”, doesn’t mean people are not searching for those terms.
Ubersuggest
Google is the smartest engine which is pretty good at making suggestions to help you complete your search query. These can be useful for analyzing other searches that me relevant to your targeted keyword, Google only provides you handful suggestions at a time.
That is where you can make use of the tools like Ubersuggest which gives you a long list of keyword ideas based on the main keyword you enter. You can use the generated list to generate product ideas, angles for marketing, your next blog post, and more.
MozBar
MozBar offers you with a few different SEO tools in the form of their MozBar, which is a Chrome extension you can use if you create a free Moz account. One of the tools is the Link Metrics feature.
With the help of link metrics feature, you can measure how competitive a spot is in the search engine results for a keyword based on Page Authority, Domain Authority, and the number of backlinks pointing to the page. This eases your decision-making process of how many good-quality backlinks you might need to build in order to get good ranking.
MozBar also gives you some other tools which you can use for conveniently analyzing on-page SEO and evaluating how useful a backlink from a certain page might be.
Soovle
Soovle works just like the Ubersuggest, it gives you keyword ideas via autocomplete suggestions. But the only difference in this tool is that is instead of generating a lengthy list, it goes beyond Google and gets you suggestions from Bing, Yahoo, Amazon, YouTube, Answers.com, and more.
Each platform as you would expect can yield different insights. For instance, Answer.com gives you common questions that people ask for your main keyword, while YouTube’s suggestions will tell you what people want to watch regarding the topic.
Screaming Frog
When you run a website for your organization, especially the one which contains blogs results into more pages than you can manually keep track of and maintain. Sometimes the link breaks or you duplicate pages by accident, all of which isn’t ideal for Google’s books. Luckily you can conduct a free site audit using Screaming Frog i.e. up to 500 URLs in the free version.
The audit will tell you if there is anything that might need to be updated or optimized and where these issues are. This information can be then exported a spreadsheet to use in a variety of ways.
Answer the Public
Answer the Public is a tool that makes use of Google’s auto-suggestions to offer a visual mapping out long tail keywords that originate from your targeted keyword.
This is used for content marketing as it suggests and organizes keyword ideas based on questions, comparisons, and more. Creation of great content that ranks well, after all, means anticipating the questions people will ask beyond your targeted keyword phrase.
Backlink Tool
Backlinks are just like its name when a page links back to yours from another website. While, Google’s Matt Cutts went on record saying backlinks will eventually become less important in determining how you rank, but according to many SEO experts, they still bear an influence in 2017.
The Backlink Checker by SEO Review Tools is pretty useful but, the only limitations are you can only get the best backlink per domain, and you’re limited to running it only 18 times a day.
This tool gives you the information about the domain authority of the linking site, how many times they have linked to you, whether they are the follow or no follow links, and the anchor text they used in a single view.
Google Search Console:
It would totally be wrong if we do not mention Google Search Console on this list. With this, its control and monitor how Google sees your website, along with analyzing which queries are driving traffic from Google to understand your user’s search patterns.
This tool can also be used for finding errors on your website and also, you can to choose to exclude pages you don’t want showing up in search results.
This is the list of few free and simple SEO tools that you can use to increase the ranking of your website. If you want to know more about this, do visit here. let us know how useful was this article for you in the comment section below.