Content Distribution Strategies

Traditional way of face-to-face marketing tactics is fading in today’s date. Brands are moving towards content marketing and developing their own digital media properties. No one can deny the fact that the effectiveness of content marketing is increasing dad by day. But the question is how to get more traffic to your content? Here are some content distribution strategies which will help you to attract more traffic to your content

• Modify your blog into infographics and short videos

Audience remembers six time greater information through audio video medium as compare to text and speech. So no wonder why visual contents works great on social media.

Infographics: The use of infographics is tremendously increasing this year. The great part is that we can link contextually to our post from the infographics itself. Infogram and Piktochart are free drag and drop tools available to make infographics.  After your infographics are made you can share your infographics on various directories like infographiclove, infographivarchieve, reddit, etc.

Videos: there are hundreds of internet users who love to watch videos and most of them are mobile users. You can take advantage of this and redevelop your content into videos to increase your target audience. Just keep in mind that the length of video should be not much greater than 1 minute.

• Send blogs to email list

Mailing your content to your audience gives a personal touch and can develop a good relationship with them. The email subscriber will be the first one to reach your content and it works much effectively as comparing to share your post on Facebook or Twitter.

• Create presentations on SlideShare

SlideShare is a platform that is used to create and share PowerPoint Presentations publicly as well as privately. You can get about 2000+ views to your blogs. There are about 50+ million visitors so you can think how worthy will be to share your content on SlideShare.

• Publish on BuzzFeed

BuzzFeed comprises of videos, quizzes, breaking news which attracts more than 170 million monthly page viewers.

There is community section in BuzzFeed which publishes stories of users. So BuzzFeed can give your blog a huge exposure and it will surely effect on search ranking.

• Build your audience through Quora

Quora is a huge platform to ask questions as well as to get answers on it. In short it is a knowledge sharing platform. Here you can get a good exposure as the answers are noticed by professionals too. You might know Oliver Emberton. He was an unknown personality before he posted an answer on Quora. There were 15.3k upvotes for his answer and by looking at that and the quality of his content he got a book deal within 5 days of posting his answer on Quora

• Increase social media audience from Facebook, Instagram, Twitter and LinkedIn

The number of users of social media is growing at doubling rate. Social media can be used as a perfect medium to do digital marketing as most of the users of social media are daily active on it. Infographics and videos get special attention on social media. So the blogs which you have modified into infographics and videos do share on social media as the reach will increase at a thunder striking rate.

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