Digital advertising accounted more than 15% of all spends in advertising in 2016 up from 9.9% in 2015.
There are about 1650 million active users of facebook in the world, out of which 136 million active users are from India. Thus facebook can be used as a perfect medium to digitally market any goods or services in India.
HOW TO ADVERTISE THROUGH FACEBOOK?
A]Create a facebook page for your brand:
- By creating a brand page of your business on facebook you are ready to start your promotion.
- Post your best creative on your page to attract the audience.
- Posting related to business events or achievements will help to develop goodwill.
- Creative will be a medium to interact with an audience.
B] Statistics of a page through Page Insight: Engagement of users with your page is given by page insights.
- Page likes: It shows a number of people liked your page. It differentiates the likes into paid and organic likes.
- Page views: It shows a number of time people viewed your page and its different section.
- Reach: It shows the number of people who saw your page posts, segregated by paid, organic and net reach.
- Post engagement: It shows a number of people engaged with your posts through likes, comments, and shares.
- Ads are created on the basis of business goals. Business goals can encourage people to visit a website, install an app, like the page, etc.
- You can target your audience by selecting locations, demographics, interests, behaviors, etc.
- Various types of ads are available on facebook. Some of them are page post engagement, click to website, app install, carousel ads, dynamic product ads, etc.
B] Advert reporting: Advert reporting help us in the following way
- It provides a dashboard which displays the advert you are running, schedule as well as the amount of which you are spending on your ads.
- It shows us how many people are engaged and vied your adverts.
- It suggests how to improve the performance by providing the basic requirements of copy and image of your adverts
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