Reviews play an important role in listing your website on the local listing that Google presents on geographic specific searches. Reviews thus are of local SEO’s which indirectly relates to traditional SEOs. It’s a fact that if we search for a geo-specific term than the most reviewed and highest rated website will be displayed on Google.
Higher ratings will lead your website to higher ranking which will increase the traffic to your website. A research says that if you get about 90% of good reviews on your website then it will influence the decisions of visitors and thus results in higher conversion rates.
It is difficult to get reviews on your website and thus most of the companies give fake reviews to improve their local SEO. In 2013, a number of SEO companies were warned by Google for posting fake reviews.
It is not that difficult to get good reviews from your clients. Here are some solutions to get good reviews on Google from your clients.
Directly ask your customer for review
Just Ask! This is the most obvious and simple technique to get a review from your clients. Ask your clients whether they are interested to write a review about their experience with you. And if they are interested then you just got a positive review without taking extra efforts. Google encourages business to remind a customer to give their review according to their experience. But reviews which are paid are banned by Google and could lead to penalties.
Customer Feedback Software
GetFiveStars is customer feedback software that simplifies the process of getting reviews from your internal customers. GetFiveStar helps you to send emails to your client list to review your business. This software provides you with statistics like Net Promoter Score and other retention metrics. Depending upon the user’s feedback, they are divided into several groups. The users who gave positive feedback can be encouraged to give feedback on Google+, TripAdvisor, and Yelp.
Involve your Social Media audience
Having presence of your business on Social Media could help you to get a good amount of reviews on websites like TripAdvisor and Google+. Involve your audience on social media with your business page. It is less likely that the clients who don’t like your service and still likes your page. So here you get a good platform to get a good amount of positive reviews from your audience. Facebook plays an important role in establishing your brand. Thus Facebook review also plays an important role. Just 2-3 good post per week and the audience will get involved with your brand.
Getting reviews from customers initially is difficult but after you built your brand, the reviews will start coming naturally. Just focus on these tactics and you will see the positive output within 6 months.
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