There is no limit to the number of social media platforms that you can explore to talk about your brand and take its story to the audience. Pinterest is not an exception to all the exciting new ways to get your brand to a greater degree of an audience.There are some very exciting new ways to use Pinterest. In this post, we will show you how to use Pinterest’s most innovative tools. About two-thirds of the content on Pinterest is pinned from business websites. This means Pinterest can be a great market for your business too.
Before we begin with this article, make sure you have a business account on Pinterest and have verified your business website.
1. Buyable Pins
Pinterest doesn’t seem like a shoppers place at the first glance but it sure is one. Buyable pins are one of the most securely synchronized methods associated with your website. These pins look like any other pins but will just come with a blue button that will take the customers to the option of buying. Customers can directly buy from their mobiles also.
Buyable pins are a great option to boost sales through Pinterest as they capture your audience while they are at their peak of interest in the product. While you are doing so through, one thing should always be kept in mind. Pinterest also works as a search engine. This makes it important for your products to be search engine optimized.
Optimize Product Titles, Descriptions, Tags, and Image Details
All the information that a customer might want to know about your product like material, color, pattern, brand needs to be made available to the customer for him to be more assured about the purchase that he is about to make.
Give enough time to work on the Product Titles, Descriptions, Tags, and Image Details. These will be an important aspect in deciding whether or not your product will appear when a particular related search is made.
2. Flashlight Search Tool
Flashlight Tool is an innovative way to find products based on their appearances. This means it becomes quite hassle-free for users to identify and find related images for products featured in photos across Pinterest. Users can now discover your brand by seeing just your products on some pin.
3. Guided Search
Guided search helps users find content that will be in accordance with what they like the most and their interests. This means that you need to make the most of this feature by analyzing what keywords users will generally use to find the kinds of products that you wish to sell. By the method of trial and error, you can make sure that your product images will show up when users will look for them.
4. Promoted Pins
There is just too much noise on Pinterest with the same kinds of pins, posts, and pictures, how do you make sure that your post will stand out from all this clutter. The best way to go about this is by using paid promotions. These will give your pins a priority over other pins. These won’t stand out as advertisements and will look like other normal pins and will gel well.