The social media has become a great part of every individual’s life and this makes it a great platform to reach out to your target audience in an efficient manner. A great part of this social media is comprised of Instagram. Instagram now has reached a whopping count of 800 million users. This creates a lot of opportunities for businesses. So it doesn’t come as a surprise when you find out that the app has about 25 million business users.Brands usually related to clothing, food, travel, and accessories seem to make the most of the marketing opportunities the app has to offer. Micro influencers can be a great tool for marketing on Instagram. An account with followers anywhere between 1k to 10k followers can be potentially used as a micro influencer account.
We all know that there are better accounts, perhaps of great celebrities. Then why do these micro influencers still play such a big role? Read this article to find out.
Specialized Targeting
While you might think that the number of followers that these influencers have is less, that might not necessarily mean to be a bad thing. Having a less number of followers also means that these followers are of a particular type, meeting particular requirements. And if they resonate with your target audience then it will be very useful for your brand.
Affordable Marketing
If your business is of a small or medium size then you may not always have a great budget for marketing. In such cases, if you still want to reach your target audience, micro influencers are for you. They will definitely help your business grow without being too much burden on your pockets. Similarly, if you aren’t sure about the campaign entirely and are willing to experiment, micro influencers and their followers will help you gain good insights.
Higher Engagement Rates
The engagement rate Instagram gives you is not directly proportional to the number of followers that you have. The engagement rate for the very popular influencers is about 2-3% and for micro influencers is about 8%. This means micro influencers are more likely to give you better engagement with your target audience.
The followers that these influencers have are also more likely to be very passionate and targeted.
Micro Influencers Seem A Lot More Authentic
When a micro influencer is promoting a product, the product reaches the loyal followers who are following the particular person for his/her personality/ expertise in the area. This means that the followers value the opinions of the influencers a lot. This will help a lot in building with building trust between the brand and the customers. Also, because the influencer promotes your brand, they will naturally start relating themselves to the brand as well.
Micro influencers also tend to be more prompt about the promotions they are making. They are more likely to reply to comments and interact with their followers as compared to any celebrity on social media. This will make it very easy for their followers to like the brand.