To stand out in today’s world of publicity and media presence, it is essential to understand the core of this industry. What makes you, a businessperson, alluring in order to get the maximum number of followers or customers. The more popular you become, the more the chances of you getting more customers. It all begins with marketing, especially social media marketing in this case. An appealing presence on the social media is guaranteed to give you the required edge over your contemporaries. In the marketing industry trends play an important role, in fact what’s the cutting edge, what’s hot in the present market scene is the foundation of any marketing approach. We are moving towards new ways to communicate with our audiences. There are numerous apps and tools to help you get the desired result as far as social media marketing is considered. Let’s take a look at them,
- Later – https://later.com/ ; It helps you schedule and manage your Instagram posts. This lets you manage your account from whatever device you prefer working on, be it your laptop, PC, android or iPhone. It also comes with the ability to add team members. You can now easily manage your visual content (photos, videos etc.) . This tool helps you connect with other social media profiles, like Facebook, Twitter and other marketing tools as well.
- Oktopost – www.oktopost.com; it’s a B2B social media management platform. It defines its purpose as ‘easily manage, measure and amplify your social media marketing’ on its page, and that’s all one wants in a social media marketing tool. You could become a part of conversations that are a part of your industry/ business and also be able to manage large social media teams. It is one of the top contenders in the B2B social media marketing scene.
- #Tagboard – www.tagboard.com; it is a social media listening platform. You could start with typing a particular topic or # (hashtag) and see for yourself the conversations or discussion in that matter. You could easily follow and see the status of any brand or product mentions which are of significance to you. You could also post content and feel the heat of social media circle by observing the kind of engagement you get on that post.
- Everypost – www.everypost.me ; it makes it easy for you to create content by putting together relevant multimedia content from YouTube, Instagram, flickr, RSS feeds etc. You can schedule and customize your posts according to your customer or viewer base on social media platforms. The infusion of multimedia makes your content really effective and worth following. Every single post gets more follower engagement.
- Feedly – www.feedly.com/I/welcome ; it is like a content discovery or a content aggregator, if put more appropriately, tool. You can use it to collect content from any number of different areas combining your ideal reading material into a single feed. This, it gives you ample amount of material for your social profiles. It makes sure that you never run out of things to post thus making you a long lasting player in the circle.
- Bitly – www.bitly.com ; it lets you minimise or shorten any URL so that it nicely fits across your social media channels. These shortened links work with any channel, on any platform. It allows to even track your performance with individual link analytics. This helps you optimise your marketing efforts based on the performance analysis. You could relate to the user interaction and find out more about the trends and thus work towards them and progress.
- Tailwind – www.tailwindapp.com ; it is significant for getting success on Pinterest and Instagram. So, this is a visual marketing tool. You can pin to multiple boards at once, bulk upload and also schedule your posts on Pinterest.
- The #1 headline analyser – www.coschedule.com/headline-analyzer ; it capitalize on the type of headlines that can be modified to become highly effective. It tells you to write the number of words for your target audience and then gives you optimal character length. Ultimately this gives you highly effective, easy to digest headlines for your readers.
- Sprout Social – www.sproutsocial.com ; it helps you give a better control or better managerial freedom. It allows multi level access and directorial control. It gives access to lower level team members to better coordinate and delegate tasks. It comes with full post scheduling capabilities, a detailed analytics platform and even a social listening platform. It allows you to better understand your demographics.
- Agorapulse – www.agorapulse.com ; a really simple and affordable social media management tool. It also has all the basic scheduling and analytics features. This one can also be described as highly interactive as you can hold contests, quizzes and promotions to encourage viewer engagement. It lets you compare the performance of your social media campaign with that of your competitors.
- Adparlor – www.adparlor.com ; this is an ad mockup generator. It lets you create free ad mockups for Facebook, Instagram, Twitter and Pinterest.
- Visage – www.visage.com ; it’s a tool that helps companies to design social media graphics that are perfectly optimised for each platform. You can easily manage your brand’s style and approved graphic templates to ensure consistency across all of your designs. These designs are editable which allows you to better collaborate with your team on the same.
- Audiense – www.aidiense.com ; it is a social intelligence tool. It allows to discover new target audiences and even segment your own. It helps you optimise audience engagement with tracking and reporting.
- IFTTT – www.ifttt.com ; it’s an acronym for ‘if this then that’ with ‘a world that works for you’ as its tagline. It lets you combine different tools together to create individual recipes or sets of instructions. For instance you can set it to send a tweet every time you post something on Instagram, doesn’t it sound exciting. It would save up so much of time without bothering about posting the same thing on every social media profile.
- Socialbakers – www.socialbakers.com ; it is helpful for you to engage and grow your customer base. This it assists you in making social media decisions based on analytics. You can also measure your performance against your competitors. These insights can be used to improve your content and in monetising your campaign by budgeting more effectively. Ultimately it boosts your customer acquisition, retention and growth.
Now we get the picture that internet is the key component in deciding your future. With anything and everything out there, getting relevant information has become like trying to find an oasis in a desert in scorching heat. These apps and tools will definitely make you the frontrunner in the list of results with relevant content.