Now, there are a number of ways to converse better with customers, one of the easiest is adding an FAQ section with questions and answers. These will naturally answer the queries that people are searching for, through voice or conversational queries. There might be ways to improve SEO for voice search. For instance, Schema markup is an effective tool which allows Google to understand your site and its content to a greater extent. By 2021, adaptive brands which redesigned their website for audio or voice search will increase their digital commerce revenue by up to 30%. For optimizing your website for voice and conversational search queries, you need to consider many factors. Some of them are,
- Think like an online user or shopper – the four micro moments that trigger online searches include
- I want to know – more and more consumers are taking the online route to know as much as possible about a product or company before making any decisions about it.
- I want to go – the ‘near me’ searches are consistently on the rise and so are the navigational searches in which the consumer is looking for a local business or any other kind of local entity.
- I want to do – be it searching for how things are done or finding new ideas. This is similar to ‘how to’ queries.
- I want to buy – mobile conversation rates are increasing day by day which means that more and more people are looking for information about the company or store before making a purchase.
Before even starting off with any online page activity you might want to find your new website for any of these micro moments. For instance, a retailer would want to find his/her new website for ‘I want to buy’ search query.
- Understanding the user intent – Google hummingbird, a search engine algorithm first introduced in 2013, brought semantic search into the spotlight. With this update Google wanted to decipher the search intent of an online user with far more accuracy and started delivering results according to the query. While optimizing your web content into handling voice searches you should structure your content around things like NAP, which stands for Name, Address and Phone number, of your business, opening and closing hours, and any other query that aims to address, who, what, when, why and how of your business.
- Adding an FAQs page – 20% of the mobile searches are voice based, in the words of Google CEO, Sundar Pichai. Is your website properly optimised to serve these voice based queries? Revamp your website immediately by creating an FAQs page as it can be an effective way to optimise your site for voice based searches.
- Improving website speed – rendering voice and navigational searches as soon as possible is the ultimate key. It is therefore important for you to ensure that your website loads quickly and there is no lag in providing the user a great experience on your website.
- Optimise your website for a natural conversational language – nearly 70% of all the voice searches made online are done in natural or conversational languages. Thereby a conversation questionnaire asked on a smartphone can be much more specific in nature. This is the correct time to optimise your web content to accommodate all he voice queries originating from mobile users which are much more specific in nature.