Quality links serve as one of the major factors to get good ranking for your website. If the links are low-quality links, then it might even badly impact your SEO efforts. Backlinks are a great way to get more traffic to your website. There are some ways which might be having negative impact on your website but there are few which would definitely result in a positive outcome. Let us see some such ways to help you get great quality backlinks, that too in an organic way.Now, as Google is increasingly getting aware about spams showing up on websites to generate backlinks, it has introduced measures to block such low quality backlinks from cropping up anywhere in organic results. So, if Google observed that you are getting backlinks too fast or there is unnatural link acquisition of any kind, it is going to penalize you. Also, it will send your site as far as possible from viewers, in the list of search results. If you are using any automatic link builders to blast your website with a surge of clicks, then you are going to have to stop immediately. You need to adopt white hat strategies or organic methods of gaining attention. You need to have blogs and write or put case studies and incorporate infographics on your website. You need to create guidelines, in the form of eBooks, white papers or advanced guides.
You might be wondering as to what actually makes a link high quality? An inbound link to a website that is pointing to your website from another website that has certain qualities like
- High domain authority / page authority (20-60)
- Is relevant to your niche
- Is not spammy
- Gets traffic
There are different types of such high quality backlinks, the figures in brackets indicate the safe limit as to not garner any unnecessary strict action by search engines.
- Forum links (no more than 1 per day) – these are for discussion forums relevant to your niche.
- Blog comment links (no more than 5 per day) – you are just going to find blogs that allow you to comment on them and you are going to use your name which is going to be hyperlinked to your website.
- Guest post links (no more than 1 every other day) – these are basically meant for writing a post for a blog, which is relevant to your niche. You can get a link from that post to your website. This is by far the most powerful method.
Let us see some popular, yet organic, ways to target quality backlinks for your website, thereby increasing your viewer base.
- Social media presence – you can target commonly used social media platforms like Facebook, Twitter, LinkedIn, Pinterest, Google plus etc. for this purpose.
- Question and answers – make use of discussion platforms like Quora, answering questions in Yahoo answers with links to your website or blog etc. can help in getting backlinks for your website.
- Infographics – infographics, being visual representations of your content are easily accepted by other websites. A good looking infographic with well researched data only could get the attention of readers.
- Blog commenting – start commenting in ‘do follow’ blogs relevant to your website or blog. Leave your name and website link in those comments to help people identify you and take a look at your content. If you leave tasteful comments and help out people then definitely viewers are going to check out your own website.
- Social bookmarking – submit your contents to social bookmarking sites such as Reddit, Delicious, StumbleUpon, Flickr, and Digg.
- Video posting – make some cool videos related to your post and upload them into YouTube and post the description with your website links and you are good to go. Videos are, without a doubt, the most effective and efficient way to deliver a message to masses. The quality of content in your video ensures viewers visiting your website for more information. Keep your content enticing and your audience engaged in order to turn them into probable clients or regulars for your site.
- Track competitors – look at the quality backlinks that your competitors are building and use their success to complement your own backlink profile. This is really important in order to gauge the level of competition. You need to analyse the strategies implemented by already existing players to make out the best amongst them. Also, it helps you to improvise your own strategy. This also helps you keep a tab on the popular trends of the industry.
- Guest posting – commonly used methods by bloggers to earn backlinks. The quality of your guest posts would attract readers to your blog too.
- Create good content – create quality content that people want to consume and share. This is the ultimate test of your website. Appealing content draws people to your site. The easier your content is the more effective. So, focus on creating great content for your viewers so that they keep coming back and increase the number of clicks on your website and ultimately play an important part of the conversion process.
- Press release – another way to get quality backlinks is by using press releases. These ensure your site in public glare and with this it makes sure that more and more people learn about your site and at least make the effort to check out your content. Keep in mind to make the content attractive to hold these viewers’ attention.
- Article marketing – article marketing is one of the best strategy, but make sure that your website is submitted to the sites who have established good authority in search engines.
- Document sharing – you can do this by compiling your blog posts as PDF files and by uploading it to file sharing websites thereby leaving a backlink to your website.
These methods do not guarantee overnight success but eventually they are going to reap benefits for you. For obvious reasons there are no shortcuts to success, you need to make efforts to achieve your desired goal. And you will definitely observe a positive trend in your output levels.