To keep up with your customers growing needs and to create healthy relationships with your customers, social media becomes a great platform to use. When we talk about social media though, what usually comes to our minds is the use of Instagram or Facebook because of how easy and efficient they are.Staying on top doesn’t come with doing the bare minimum. So when we talk about making the most out of social media, we need to be more inclusive about our presence on applications like Flipboard, Pinterest, Tumblr and none other than our very own WhatsApp.
WhatsApp has a swooping total of over a 1.5 billion accounts. WhatsApp remains an unparalleled messenger for all age groups. The activity of the users on this application is a big opportunity for everyone who is looking to step up their social media marketing strategies. WhatsApp is not only a free messenger application but also a great platform for marketers.
Are you also looking to integrate WhatsApp as a part of your social media presence? Here’s an article for you with all the details that you need to understand before you begin.
Around the clock customer support
Providing customer support that does not have any limitations in terms of the time and efficiency is what every business is looking to do. Your customers want to feel like there is always a way to contact you every time they feel the need to. Whatsapp will be a great help in such situations. After all, the customers are very savvy about using the application.
The basic idea behind all this is that instant messages become a great option when the customers feel like there is a need to contact you. In order to accomplish that, it will always be possible to enable a chatbot feature to your website. WhatsApp will still have a few advantages over that though.
Promoting and Marketing of new products
As I have discussed before, promoting only through Facebook and Instagram is not going to be enough. What we need to able to do is use WhatsApp tactfully to promote the new products that the customers might be interested in. Groups and broadcasts can make this task very easy for you. WhatsApp will be a great option for small to medium-sized business owners who can directly stay in touch with their customers. The task of getting valuable feedback from the customers can be made easy by using this platform.
While you are doing so, the very important thing to remember is that the customer should not feel that your promotion is spamming their inboxes. The marketing that you are planning to undertake should be highly targeted and the audience should feel that it is relevant to their profiles.
Instant Services
If your business has anything to do with ordering and delivering items on a regular basis then also, WhatsApp is for you. It is possible for only high-end businesses like Starbucks to have their own application through which it is possible to place orders online. The only challenge here will be integrating all the features that these applications do. Though it will be hard to have all the functionalities, it will still carry out the basic tasks.
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