Mere physical presence does not suffice in today’s world as far as your awareness is considered. What makes you stand out from a crowd is your presence on the social media. How well you are portraying yourself, how active you are, how much updated information you have, all of these form your entire personality in today’s media crazy era. We have become, what can be called as, media fanatics. We are always super excited to share anything and everything on the social media. But the content that attracts most followers is the one that makes leaders out of these fanatics. To get followers for ourselves, we need to delve into the depths of our understanding regarding what would make us follow a particular person or on the contrary, what would make us unfollow them. Are we attracted to the content, the personality of the presenter or just to the fact of him/her being already popular amongst the masses? You need to ask yourself, Is the content you are following relevant to you? Or is it going to help you in your profession? Are they having contests and giveaways? Most of these factors play a vital role in deciding if you want to follow someone or not. Now here we’ll look into this aspect of content relevancy and social media presence regarding the number of followers generated or the rise in popularity of a particular social person. Here we have some simple steps which can help you get yourself noticed on the social media platform,
- Posting more – increasing the frequency of content or posts, links to the products that you have used can prove to be beneficial. It assures the viewers that you are seriously pursuing your social presence and care about giving updates about yourself or your content to the viewers. This lets people engage themselves with your page more enthusiastically.
- Giveaways – hosting giveaways is a sure shot way of engaging the audience. This ensures more shares amongst peers, thus increasing the customer base as well as encouraging people to follow your page, like your posts and subscribe for more such content. This is like a win-win for both the content generator and the viewer, as the content providers get their share of commission, popularity and an increased follower engagement and the viewers get to win exciting prizes along with getting quality content. Giveaways guarantee arousing the interests of the audience in a playful manner. You could even attach certain conditions with some giveaways like open for subscribers only, validity etc.
- Helping and coordinating with other famous people in your field – bringing in other people, who have already established themselves, is a great approach. This plan if implemented properly garners followers of that famous person (to quite an extent) and also keeps your existing followers on toes with fresh and exciting content which can be an amalgamation of different styles and takes on a single thing.
- Teaching others to follow suit – this makes you stand out as it shows that you are ready to help the needy and you are attached to your viewers on an emotional level. This enhances the range of your follower base. People who look up to you will join in. If you do it right, your viewers or followers who are already active on social media would share your posts amongst their peers and help you get a broad network of followers.
- Retweeting – it ensures that you are in view of any brands or company whose products and supplies that you use. If your Twitter page boasts of posts from some famous people, your icons or established leaders in fields of your interest then that is also going to guarantee a whole lot of attention to your page. Don’t just be a silent observer, get out there, interact with such people and brands which are of significance to you. It ends up building a large interlinked chain of followers.
- Don’t overdo your sales pitch – networking is all that is required in social media to have a firm base of supporters or followers with you. But crying out loud about sales all the time is not a wise choice unless you have nothing else to think about. This proves to be a turn off for most people as you are limiting yourself with just one kind of posts. You are not providing anything which the viewer can relate with. It has been observed that it is going to be an year of personalize content, with an emotional chord in the background. This personal, intimate touch is certainly going to prove a boon for the social media marketing strategy as humans are slave to their emotions and to play that card is a sure shot way to win. So let people get to know you, explore your choices and your personality. Build a relationship with brands of your liking, tag them in different posts which guarantees you more number of followers.
- A little bit of introspection – just examine what you are doing on your social media profile, why you are doing? What can be its long term benefits? Are you providing quality content for your viewers? So, creating more content or posts is not essential rather creating fantabulous content is. People would prefer your journey, your hardships and success stories. These serve as memorable content and allows you to have a personal connect with your viewers.
- Live stories – live sessions are now rising as the most popular kind of posts. These grab the attention of followers as well as call for intrigue on part of viewers to be available whenever you are live sessioning.
These tips and tricks are, for sure, going to give you a wider follower base and a whole lot of love and attention from them. Striking that chord with your viewers is a tricky business these days with a slew of content available on the internet. So, go and explore yourself and evolve with your audience and become the leader amongst today’s media fanatics.