Every marketer and analyst is familiar with the use of metrics. I won’t go too far to say that some of them are also obsessed with these numbers and are all about them. So it goes unsaid that these people judge the quality of a campaign depending on the numbers that are attached to it. However, sometimes it may seem that these numbers are quite impressive but the actual campaign is not producing any results.So what becomes very important in such cases is to pay attention to the more important metrics. This is because some metrics can be more insightful than the rest. In this article, we have made a list of the most important metrics that you need to know about while performing an analysis of your campaign.
1. Watch Time
Simply put, watch time is the total time for which the viewers spend watching your videos. This becomes a key metric as the youtube algorithm ranks the videos according to their watch times. This means higher the video, more are the chances for it to appear in the recommendations and the related videos.
You can see your own watch time report of the video and make an analysis yourself. This will help you rank your videos and group them according to their themes and styles.
2. Average Percentage Viewed
Average percentage viewed will determine how engaging your video is for the viewer. Getting the viewer to watch your video is one thing and getting them to watch the video completely is a whole new gamble. You will be able to find this metric in the watch report.
Depending on the average percentage viewed of the video, YouTube will give it a search ranking. Having a good Average Percentage viewed will also help you with making your video one of the recommended ones.
3. Average View Duration
Average View duration is a metric that is determined by dividing the total watch time of your posted video with the total number of times the video has been played or even replayed. This metric is also associated with how engaging the video turns out to be. If people lose interest in the video somewhere midway then that is going to leave you with an unimpressive average view duration.
You can access this metric in the watch report as well.
4. Audience Retention
Audience retention talks about the percentage of the audience that watches and leaves the video at every single time interval. This will naturally mean that videos with a higher audience retention rates will be very well received by YouTube. This will, in turn, means higher rankings and also visibility in recommendations.
The audience retention report will help you gain a lot of insights about the video marketing strategy that you are willing to use. By using this metric you can find which parts are the most liked by the viewers which in turn will help you decide topics and strategies for your future videos.
5. Re-watches
Re-watches are concerned with the parts that the viewers rewatch. If you find out that there are certain specific parts that the audience is rewatching then it will help you gain information about the likings of the audience. This information can be found out from the audience retention graph.