- Google is intent based. Someone types in a keyword(s) and Google gives results according to that. Ads are displayed accordingly. On the flip side, there is no intent in Facebook ads. Facebook is basically meant for socialising. People want to connect with and meet friends or new people. So, if you want to grow your business you should opt for Google AdWords as it provides need based results. On the contrary if you intend to grow your user base, publicise your company or product then Facebook ads are your best option.
- You can provide direct links to your website on Google AdWords whereas with Facebook ads you can’t start by just saying buy now. You need to specify some information or give out some educational content in order to urge people to visit your website. The friendlier and easily understandable the content is the more the chances of people visiting your website. This approach works as people these days want to experiment and evolve to grab the latest, be it fashion, technology, education or anything else. Whereas Google ads doesn’t give any additional information to its viewers thus only existing customers approach that mode.
- Facebook ads are targeted like if you are in beauty business and want to promote a new product in the same category then you could get in touch with people interested in that particular field through Facebook ads. Whereas Google ads do not filter ads in such a manner. Thus, Facebook ads pinpoint specific demographics whereas Google ads don’t. This translates into lower cost per click.
- Timing – both Google ads and Facebook ads show some potential regarding people who are ready to buy. It’s a bit of a tie for both as both of them readily reach out to the interested viewers. But Facebook has a slight upper hand as it allows even non Facebook users to see Facebook ads.
- Engagement – Facebook wins this one as ads on Facebook are highly interactive in nature. People can ask questions in the comment section right in the ad, they can like the page and also follow the page for more updates. Google does provide ratings and reviews for advertising but their ads are one way. Such ads are passive ads and are not appealing as they only cater to people who are already aware about the kind of product they need. Whereas Facebook ads make people aware about new products being introduced in your field of interest which ultimately gathers more viewership.
- Quality – Facebook ads are visually more appealing. If you think presentation of a product is important then Facebook ads will definitely be your favourite. They can have graphics as in photos, videos, slideshows etc. Visually appealing ads attract more views and clicks.
- Price – one of the most important factors for business persons is budget. Mostly based on the kind of advertising you want and the range of viewers you want to attract we can judge that ads are going to cost a hefty amount. But Facebook comes to our rescue here as well with quite fascinating ads available for much less amount than on Google. So for budget friendly approach Facebook is a clear winner.
Finally the kind of advertising you opt for, your location, your preferences and many more such factors, all play a significant part in the journey to get a successful ad campaign on both these platforms. So, be prepared to make an informed decision so as to garner more and more support for your company or product.